Search Engine Optimization

seo-meter.jpg

SEO is the process of positioning your website to rank highly in search results, making your website visible to people who are looking for a business like yours. SEO involves ongoing updates to your website and persistent content marketing. Content marketing is a critical part of SEO because it builds your online brand, earns links and boosts your website’s authority.

A good SEO strategy can be used to maximize the effectiveness of your website with unique content, an intuitive site structure, and an attractive design. We'll take the time to evaluate your short and long term goals to best determine what your site needs to succeed.

Our attention to detail and commitment to results with your SEO strategy will lead to increased site traffic and an improved return on investment.

A great SEO strategy includes:

  • RESEARCH: We identify facts and information about your business, keywords and themes that attract people looking for your products and services, and lay the groundwork for the campaign

  • DESIGN: We design meaningful content, including articles, blogs, visual assets and videos that will be of genuine interest to your clients and potential clients.

  • OPTIMIZATION: We track, fine-tune and optimize the campaign to make sure it’s reaching your clients, potential clients and the search engines.

  • MAINTENANCE: We distribute the content to engage potential customers across the web, earn links to your website and improve your search rankings.

SEO Advanced Package Pricing: $795 per month (for a minimum of three months) with a one-time set up fee of $400.

SEO Pro Package Pricing: $1,250 per month (for a minimum of three months) with a one-time set up fee of $500.


Local Search Optimization

LSO-mobile-short.jpg

Appearing on local search and local maps organically can provide a substantial boost to your traffic on your site and to your storefront. An LSO strategy creates the opportunity to save money by reaching local customers more efficiently. The enhanced reach and efficiency gained by LSO is a valuable addition to your company's digital marketing strategy.

Once you are a client-partner your account manager will discuss your local search opportunities with one of our LSO experts to discover how best to improve your local search ranks.

Like SEO (above) this service helps to position your website to rank highly in search results, but with a local focus. This service also includes LSS and increases the likelihood of holding a place in the highly desirable Maps section of Google. It also establishes relevance and authority, positioning your website in a good position with Google organically. We run a campaign each month with certain deliverables like blog posts and articles written offsite on industry relevant websites.

LSO Standard Package Pricing (up to 5 keywords): $495 per month with a one-time set up fee of $400.

LSO Advanced Package Pricing (up to 10 keywords): $795 per month (minimum of three months) with a one-time set up fee of $400.


On-Page Optimization

on-page-monitor.jpg

Your website is the foundation of your brand image and your success online. Even the best marketing plans for well-known brands can fall flat with poor website planning and design. Talk to any business owner or marketing manager and they'll be sure to have something on their site that they would improve. There are always improvements to be made; websites are one of those things that are rarely ever perfect. But your site doesn't have to be the pinnacle of perfection to be effective at accomplishing your goals. You just have to know what you want your site to do, and we'll help you optimize for results. If you're looking to improve the performance of your website our experts will help you find the best options for achieving your goals within your budget. From optimization of your current site, to a complete redesign, we have your website needs covered.

Based on our evaluation of your website/landing page, we may recommend on-page optimization. This refers to changes we would make directly within your website in order to improve its position in the search rankings. We update content, so not only are there keywords being searched but there are “like” keywords and other terms that people may search for inserted into your content. Our on-page optimization service can include optimization of the content, improving the meta description and title tags, updating URL structure, and altering or adding image "alt" text.

To keep relevance, establish authority, and have the needed content, we can write content for your website.

On-Page Optimization prices start at just $50 per page (depending on complexity and topic).